How can you attract highly targeted profiles to discover your SAAS solution?
Badakan is a French company founded in 2015, specializing in the development of digital solutions for human resources management. It offers an all-in-one SaaS platform that centralizes team planning, time management, absence tracking, payroll and onboarding. Designed for labor-intensive sectors such as hotels, restaurants, retail and events, the solution enables efficient management of permanent and temporary staff. With over 1,000 customers and 30,000 active users, Badakan facilitates the operational management of field teams by automating administrative tasks and ensuring the legal compliance of HR processes.
The market:
Dynamism and digitalization
Badakan evolves on the dynamic market for digital HR solutions, particularly in the management of field teams and short contracts. This market is stimulated by increasing digitization of HR processes, the search for flexibility in employment and the need automate visit tasks administrative. Sectors such as the hotel, restaurant, retail and events industries are particularly affected by fluctuating labor requirements. Badakan has positioned itself by offering an integrated SaaS platform that centralizes planning, time management, contracts and payroll, thus meeting the operational challenges of these industries. In a context where legal compliance and operational efficiency are essential, Badakan provides solutions tailored to the specific needs of labor-intensive companies.
The little extra
Ultra-targeting
We have carried out ultra-precise targeting by segmenting audiences by business sector and job title to optimize our campaigns. This granular approach enabled us to create acquisition funnels tailored to the specific characteristics of each profile, with personalized, contextualized messages. By refining distribution in this way, we have maximized content relevance and improved conversion rates. Every step of the way has been designed to meet the real expectations of the target decision-makers. This level of precision has reinforced the overall effectiveness of our marketing programs.
The levers
The best performers
Linkedin ads
More used in BtoB than in BtoC, it's a powerful lever for precise targeting and business interactions.
Messaging automation
Sending programmed messages (email, whatsapp, LinkedIn, etc.) helps to achieve effective results.
Natural referencing
Natural referencing remains an essential lever, whatever the sector of activity or target audience.
Google Ads
Google ads are a powerful and precise lever that can generate results all year round.
Nuturing and CRM
Of all the levers, it's the one with the best ROI... but often the most overlooked. Essential in our recommendations.
Performance
The results
Increase
leads
+115%
Number
of targets
7
Lower
CPA
-30%
«Since working with Digitalised, our lead generation has literally taken on a new dimension. A true strategic partnership, with committed, creative and, above all, performance-oriented partners..»
- B. CALVO, CEO
BADAKAN
