How can you generate more leads a physical location?
Digitalised worked with Bodydharma to increase the number of qualified contacts in its network of 4 high-tech skin and body care clinics in Brussels.
The challenge
Generate qualified leads for various care products
Bodydharma clinics face increasing competition and are looking to expand their customer base.
Despite the quality of its services, it struggles to stand out in a saturated market where patients have many options.
What care should be promoted? With what discourse? Through which levers?
DIgitalised has risen to the challenge.
Performance
The results
Acquisition cost
down by
50%
Loyalty up by
25%
2023 sales, which made
x2
The strategy
Design, test, optimize
Digitalised has implemented a multi-lever strategy for the short and medium term:
SHORT-TERM
- SEA campaigns (Google + Bing) with specific verticals
- Social Ads, mainly on Facebook and Instagram
- Landing pages developed for each network and issue
- Global optimization (Google My Business, website, etc.)
- Ultra-targeted CRM program via email and WhatsApp
MEDIUM-TERM
- Natural referencing
- Loyalty program
- Digitalized sponsorship offers
Digitalised has all the skills required to meet our demands and achieve the best results. The agency also proved to be responsive and attentive.
BODYDHARMA
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