How do you generate more qualified leads, on every continent?
Digitalised supports GIIFT (+500 employees, +50 countries) in all its digital marketing activities, particularly in the acquisition of qualified prospects.
The market:
Competitiveness and innovation
In today's global marketplace, the demand for effective loyalty programs is constantly increasing. Companies are looking to build customer loyalty, strengthen brand loyalty and increase engagement through relevant rewards.
On the eve of its 20th anniversary, GIIFT has worked with its customers to focus on new engagement and loyalty strategies through tailor-made loyalty programs. The aim was to generate both awareness and interest, particularly in key markets where customer retention is a challenge.
Strategy:
Distributing success stories
The strategy focused on creating content optimized for specific audiences, highlighting the success stories of its partners. Prioritizing easy-to-understand content, with obvious success stories and compelling figures. GIIFT's expertise in loyalty management systems enabled it to reach partners and potential customers in key markets, amplifying the success of loyalty programs through mobile-focused digital placements. «Our approach was to create a comprehensive loyalty strategy, highlighting the impact of customer rewards and how companies can leverage them to increase engagement,» said one of GIIFT's marketing specialists. «By prioritizing vertical ad formats and developing mobile-first content, we effectively extended GIIFT's story to a wider audience.»
The levers
The best performers
Linkedin ads
More used in BtoB than in BtoC, it's a powerful lever for precise targeting and business interactions.
Messaging automation
Sending programmed messages (email, whatsapp, LinkedIn, etc.) helps to achieve effective results.
Natural referencing
Natural referencing remains an essential lever, whatever the sector of activity or target audience.
Google Ads
Google ads are a powerful and precise lever that can generate results all year round.
Nuturing and CRM
Of all the levers, it's the one with the best ROI... but often the most overlooked. Essential in our recommendations.
Performance
The results
Acquisition cost
down by
35%
Loyalty
up by
25%
Increase
prospects
x2
«The Digitalised teams have a obsession with results and growth which is very much appreciated on a daily basis. They are true growth marketing experts, looking for innovative solutions to generate sales.
- Laurent XATART, CEO
GIIFT
Case studies
that might interest you
- See all case studies
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