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  • Industrial Technologies and Services
  • Industrial manufacturer
  • BtoB
  • Worldwide

How can you generate more qualified leads from multiple, expert targets?

Ingersoll Rand is an international industrial group specializing in air compression equipment, vacuum, air treatment and pumping systems. The company designs, manufactures and markets solutions for a wide range of sectors, including industry, food & beverage, healthcare and energy. Its portfolio includes well-known brands such as Gardner Denver, Nash and Elmo Rietschle. It stands out for its strong culture of innovation, its focus on energy efficiency and the reliability of its products. Present in over 100 countries, Ingersoll Rand plays a key role in providing critical solutions to its industrial customers.

The market:
Innovation and sustainable solutions

Ingersoll Rand operates in the global industrial equipment market, particularly in the compressed air, vacuum, pumps and precision tools sectors. This market is driven by growing demand for energy efficiency, industrial automation and sustainable solutions, particularly in the manufacturing, food processing, pharmaceutical and petrochemical industries. Competition is fierce in these sectors, with players such as Atlas Copco, Gardner Denver and Kaeser. The rise of digitalization and predictive maintenance is opening up new opportunities, as is the transition to less polluting technologies. This gives Ingersoll Rand a solid position in a changing market with high technological added value.

Sales feedback
Loop

We have organized several meetings with Ingersoll Rand sales teams to better understand their priorities in the field and the most effective sales arguments. These discussions enabled us to identify the most differentiating product benefits, particularly in terms of performance, reliability and energy efficiency. The aim was to align our communications strategy with the real drivers of decision-making end customers. Thanks to this collaboration, we have fine-tuned the key messages to be put forward in our campaigns. This guarantees consistent, results-oriented communication, in tune with the commercial realities of the field..

The most important levers
efficient

Linkedin Ads

More used in BtoB than in BtoC, it's a powerful lever for precise targeting and business interactions.

Meta Ads

Natural referencing remains an essential lever, whatever the sector of activity or target audience.

Google Ads

Google ads are a powerful and precise lever that can generate results all year round.

Nuturing and CRM

Of all the levers, it's the one with the best ROI... but often the most overlooked. Essential in our recommendations.

Performance
The results

Cost
per lead

-35%

Campaigns

multi-country

17

Increase
prospects

x3

«The Digitalised teams are extremely responsive and professional. Thanks to our joint efforts and extensive testing, we have now achieved results historical »

- Q. YIN, Marketing manager
INGERSOLL RAND