Improve conversion rates on digital platforms.
Digitalised supports Kuoni France in acquiring leads for all its brands (Kuoni, Ateliers du Voyage, Donatello, ScandiTours, CelticTours), and in improving the conversion rate.
The market:
recovery and diversity of offers
By 2025, the tourism sector will have learned the lessons of the health crisis in with a focus on safety and flexibility. Travelers are now more demanding, and will be aiming for cultural and immersive experiences rather than a large number of destinations. Slow travel“ will become a major trend, promoting longer stays and a reduced carbon footprint. Visit local destinations will see this as a real asset, taking advantage of the’a craze for authenticity and proximity.Â
At the same time, premium offers focus on exclusivity, well-being and refined gastronomy, Digital tools such as virtual reality will make it easier to organize trips in advance. Private rental platforms will continue to professionalize, offering more services and guarantees. The ecological emergency will steer the entire sector towards more environmentally-friendly practices, in a context where telecommuting and digital nomadism will stimulate the emergence of formulas combining leisure and work.
Strategy:
interest in content
Landing pages developed must first and foremost capture attention with a clear value proposition and strong visuals-a immersive photography that makes you dream. A punchy title quickly explains the advantage or unique experience on offer. Visit fluid navigation, with a clear call to action (CTA) well visible to encourage reservations or requests for information. To reassure visitors, it is essential to highlight testimonials, opinions or reliability indicators (ratings, certifications, logos of recognized partners). Finally, a design clean, a time from loading fast and a persuasive staging the destination's assets (activities, accommodation, attractive rates) help convert more prospects into customers.
We make sure that the online booking, with several payment options and responsive customer service to answer last-minute questions. Finally, after the stay, we extend the experience by collecting reviews, offering loyalty programs and encouraging referrals, in order to turn every satisfied traveler into a brand ambassador.
For better performance, it's important to A/B Test modules to measure/optimize results.
The levers
The best performers
A/B testing
Test the content and modules of the various parts of the funnel to measure and optimize.
Nuturing and CRM
Of all the levers, it's the one with the best ROI... but often the most overlooked. Essential in our recommendations.
Natural referencing
Natural referencing remains an essential lever, whatever the sector of activity or target audience.
Google Ads
Google ads are a powerful and precise lever that can generate results all year round.
Performance
The results
Acquisition cost
down by
50%
Transformation rate
up by
9%
Time
past
x2
