Precise analysis of your data, in all media: friction points, strengths, objectives...
Whatever your sector of activity - BtoB, BtoC or BtoBtoC - it's essential to track and analyze the data from your media in order toidentify ways of optimizing performance.
Conversion tunnels, customer profiles, strengths... analytics are a unique tool for achieving your online objectives.
A methodology
meticulous
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The objectives
data analysis
- Understand and interpret user behavior
Study how users navigate a site or application, from their point of entry to their exit, to understand the actions they take (clicks, pages visited, time spent) and iIdentify friction points. - Optimize the user experience (UX)
Analyze data to better understand user preferences and offer a more personalized experience (recommended content, highlighted products). - Measure and improve the performance of digital campaigns
Measure the effectiveness of online marketing campaigns (SEO, SEA, social media, email marketing) through key indicators such as click-through rate (CTR), cost per acquisition (CPA), return on advertising investment (ROAS), in order to optimize them. - Improve conversion rate
Analyze the steps in the conversion process (e.g. registration form, purchase tunnel) to identify obstacles and improve them, using A/B testing. - Build user loyalty and improve retention
Study data to understand why users return to or abandon a platform, and identify strategies to strengthen their loyalty (loyalty programs, post-purchase communication): improve customer relations. - Monitor and optimize the profitability of digital actions
Measure the ROI of digital efforts (advertising costs vs. revenues generated, SEO profitability, etc.) to determine the effectiveness of online actions, and optimize costs.
Exemplary agency in terms of commitment and precision.
Alexandra Dragan, CMDO
Breeze
Digitalised managed to convert 30% of our dormant email base.
Philippe Levavasseur, Sales Manager
Axa Assurances
A very complete and relevant work, delivered in record time.
David Bucher, CFO
Jaguar Land Rover
The Digitalised teams have an obsession with results and growth that is very much appreciated on a daily basis.
Laurent XATART, CEO
Giift (500+ employees in 55 countries)
Excellent performance work on advertising campaigns. A job well done.
Caroline Abram, Founder
Caroline Abram
Focus on
Conversion rates
This is one of the most important metrics for digital media, a real performance obsession (website, blog, application, etc.).
Science and emotion
At Digitalised, we apply a proven, meticulous analysis strategy: a blend of analytics and lean marketing.
Searching for performance
Analytics tell us when visitors disengage and stop in the conversion process. Digitalised can help you identify areas for improvement, with a concrete, high-performance digital strategy.
Case studies
that might interest you
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