Competitive intelligence: your lever for staying ahead in your market

In today's fast-changing digital environment, B2B companies need to rely on a competitive intelligence and a solid regular benchmark to stay one step ahead. These strategic tools enable us to anticipate trends, identify opportunities and make informed decisions.

Digitalised supports its customers in implementing a structured, modern and performance-oriented approach.

Our method
strategic intelligence for informed decisions

Competition and trends

We analyze your direct and indirect competitors to map their strengths and weaknesses. This enables us to identify best practices and monitor trends to position you proactively.

Performance tracking

We use automated monitoring tools to track your competitors' performance on various channels (SEO, SEA, social networks). Regular reports keep you abreast of industry innovations and developments.

Customized benchmark

Based on this data, we provide a detailed benchmark comparing your performance with that of your competitors. This helps you adjust your actions and identify areas for improvement to differentiate yourself.

Would you like to trade?

Exemplary agency in terms of commitment and precision.

Alexandra Dragan, CMDO

Breeze

Digitalised managed to convert 3O% of our dormant email base.

Philippe Levavasseur, Sales Manager

Axa Assurances

A very complete and relevant work, delivered in record time.

David Bucher, CFO

Jaguar Land Rover

The Digitalised teams have an obsession with results and growth that is very much appreciated on a daily basis.

Laurent XATART, CEO

Giift (500+ employees in 55 countries)

Excellent performance work on advertising campaigns. A job well done.

Caroline Abram, Founder

Caroline Abram

The objectives of a
benchmark

Assessing performance

Identify where a company or product stands in relation to the competition in terms of performance, price, quality or innovation, by identifying performance gaps with the best players in the market.

Identifying trends

Observe market trends and innovations to adjust offers and strategies in line with developments in the sector. The aim is to understand the major trends so as to better adapt to future needs.

Setting goals

Use benchmark results to define realistic, measurable objectives, based on concrete data from market leaders. The next step is to determine Relevant KPIs based on the comparisons made.

Improving customer satisfaction

Compare customer satisfaction performance with market leaders, and adjust strategies to better meet consumer expectations. All this, inspired by companies or products that offer a better user experience.

Innovating and stimulating creativity

Examine what market leaders or other industries are doing to generate innovative and creative ideas, whether for new products, services or business models.

Ensuring competitiveness

Regular benchmarking to assess whether the company remains competitive over the long term in the face of changes in the sector. This makes it possible to adjust strategy, particularly with regard to the levers to be exploited.

Enhance your offering

Measure product or service quality against competitors or market leaders, and identify areas for improvement.

Do you have a question or a project?

Do you have a question or a project?

Competitive intelligence: your lever for staying ahead in your market

Our method strategic intelligence for informed decisions

Competition and trends

Performance tracking

Customized benchmark

The objectives of a benchmark

Case studiesthat might interest you

Target ultra-targeted profiles

Increase leads

Multi-channel digital strategy

Targeted nurturing to increase upsell

Generate international leads

Generate more leads in a physical location

Do you have a question or a project?

Our method
strategic intelligence for informed decisions

The objectives of a
benchmark

Case studies
that might interest you