Digital strategy agency: activate your lead nurturing and enhance the value of your "cold" contacts"
Your company undoubtedly has a pool of untapped contacts: brochure downloads, trade show leads, inactive prospects or even former customers. Digitalised helps you transform these «cold» contacts into concrete opportunities, thanks to a strategic approach combining lead nurturing, targeted content, CRM automation and intelligent tracking.
We are setting up a complete digital ecosystem, designed to engage, qualify and convert.
Your contacts :
The starting point for your growth
- 01
- 02
- 03
Themes
conversational
Show the value of your company to create 1 expert link
Nurture contacts with contextual or targeted content
Encourage contacts to interact with your brand by creating a sense of urgency
Continue to nurture the relationship with instructive and service-oriented content
Turn your customers into fans: they'll promote you and recommend you.
How to make a good
lead nurturing
Segmenting leads
Divide leads into groups according to their characteristics (industry, company size, interaction behavior, etc.) and their place in the buying journey. Then create score cards.
Personalize communication
Send e-mails or content tailored to the specific needs of each lead segment, taking into account their interests, past interactions with the brand, and level of maturity.
Automate campaigns
Set up automated e-mail sequences based on lead actions (for example, a lead downloads an ebook, then receives a follow-up e-mail with additional information), or on a behavioral basis. Do this gradually.
Delivering quality content
Regularly send useful, relevant content that meets leads' needs (blog articles, case studies, infographics, webinars), white papers, etc.). The content must correspond to the stage of the buying journey the lead is at.
Use multi-channel
E-mails, social networks, SMS, chatbots... consider all possible channels to send your personalized sequences. It's all about setting up affinity strategies to encourage adoption and listening.
Monitor, analyze, optimize
Analyze open rates, click-through rates, conversions and other key indicators to assess the effectiveness of lead nurturing campaigns. The strategy then needs to be adjusted, while cold leads need to be re-launched.
Would you like to trade?
Case studies
that might interest you
Do you have a question or a project?
- Expertise
- Innovation
- Reactivity
- Pedagogy