Marketing Automation: automate your digital growth
Visit marketing automation now makes it possible to activate personalized communications on a large scale, while gaining in efficiency.
At Digitalised, we design and manage your automated messaging campaigns on the best-performing channels - email, LinkedIn and WhatsApp - to transform your exchanges into real growth drivers.
Our mission: intelligently automate your communications to boost conversions and build audience loyalty.
2 scenarios
for automation
1_ Contact point automation
The aim is to set up optimized automations with your tools, via strategic messages covering the customer lifecycle. Digitalised can support you with scenarios and call-to-actions.
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2_ Automated targeted prospecting
Automated messages are a powerful lever for our customers, with a high ROI. Our tools precisely target prospects, to build high-performance scenarios. We create A/B test sequences, optimizing them to perfection.
Automated messages are a powerful lever for our customers, with a high ROI. Our tools precisely target prospects, to build high-performance scenarios. We create A/B test sequences, optimizing them to perfection.
Methodology for automation
points of contact
1. Defining campaign objectives
- Clarify objectives: Identify what you want to achieve with message automation (e.g. customer acquisition, loyalty, increased sales).Â
- Key Performance Indicators (KPIs): Determine the KPIs that will be used to measure the campaign's success (open rate, click rate, conversion rate).
2. Segment your audience
- Define personas: Create typical customer profiles to personalize messages.Â
- Segmentation: Divide your database into relevant segments (new customers, loyal customers, shopping cart abandoners, etc.) to offer tailored communication.
3. Choice of communication channels
- Decide which channels to use (email, SMS, push notifications, instant messengers like WhatsApp, etc.) depending on your target audience and objectives.
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4. Message creation
- Personalization: Create personalized messages based on segments, using variables such as the customer's first name or purchase history.Â
- Calls to action (CTA): Add clear, motivating CTAs.Â
- Tone and style: Adapt your tone to suit your audience (formal, casual, technical, etc.).
5. Definition of automation scenarios
- Customer journey mapping: Identify the key stages of the customer journey (registration, cart abandonment, purchase, etc.) and define the points where automation is relevant.
- Automation workflows: Create automated workflows, i.e. sequences of messages sent automatically in response to specific user actions (e.g. after a white paper download, newsletter subscription, etc.).
- Timing and frequency: Define the frequency of mailings to avoid overloading recipients.
6. Test, launch and follow-up
- A/B testing: Test different versions of messages (subject, content, CTA) to optimize performance.
- Performance tracking: Use defined KPIs to track campaign progress in real time.
- Continuous optimization: Adjust messages and workflows according to the results obtained.
Methodology for automation
targeted prospecting
1. Defining objectives and targets
- Prospecting objectives Define what you expect from the operation (e.g. new customer acquisition, new contacts, etc.) and then draw up a plan of action. list of KPIsÂ
- You can target, We'll be able to identify, for example, companies of a certain size, in a specific sector, or people in decision-making roles (CEOs, marketing directors, etc.), based on your CRM and historical data.
2. Design personalized messages
- Advanced customization The key is to tailor message content to each segment, personalizing not only the first name, but also the audience's specific interests, purchasing history or particular needs.Â
- Offer engaging and informative content (white paper, case study, webinar invitation, etc.) that address prospects' specific concerns.Â
- Add precise, attractive CTAs (make an appointment, request a demo, free consultation).
3. Channels and workflows
- Create workflows based on the prospect's actions or behaviour, across multiple channels
- Email This is the main channel for B2B prospecting, thanks to its capacity for personalization and automation.Â
- SMS can also be used for reminders or urgent messages.Â
- LinkedIn/InMail For contacts in professional environments, this channel can be an effective part of an automation strategy.
4. Tool programming
- Adapted platform Choose a marketing automation platform that integrates with your CRM and offers advanced segmentation, personalization and workflow management features (e.g. HubSpot, ActiveCampaign, Mailchimp, Marketo).
- Advanced automation To ensure that the platform offers the possibility of triggering scenarios based on specific events (opening an email, downloading a document, visiting a product page, etc.).
5. Testing and follow-up
- Analysis from performances KPIs: monitor KPIs in real time to adjust the campaign. If a workflow isn't generating conversions, it can be quickly modified.Â
- A/B testing Test different versions of the message to optimize performance (for example, variations on the subject line, content or CTA).
6. Integration of user feedback
- Interacting with prospects : integrate feedback from prospects (questions, comments, etc.), in future communications to improve the experience.Â
- CRM data update Add the new information collected during the campaign to your CRM for better personalization in future prospecting campaigns.
Do you have a question or a project?
- Expertise
- Innovation
- Reactivity
- Pedagogy
Zoom
on
Reach
We precisely calculate the number of potential contacts based on your targets and criteria defined together (region, position, sector, company, etc.).
Leads
At Digitalised, we set ourselves ambitious but achievable targets. Our goals are: contacts > leads > customers. This allows you to project the profitability of the campaigns we run.
Conversion
Digitalised designs and develops personalized landing pages by sending sequence, to maximize conversion rates. We track every single user action, so we can optimize as finely as possible.
Exemplary agency in terms of commitment and precision.
Alexandra Dragan, CMDO
Breeze
Digitalised managed to convert 3O% of our dormant email base.
Philippe Levavasseur, Sales Manager
Axa Assurances
A very complete and relevant work, delivered in record time.
David Bucher, CFO
Jaguar Land Rover
The Digitalised teams have an obsession with results and growth that is very much appreciated on a daily basis.
Laurent XATART, CEO
Giift (500+ employees in 55 countries)
Excellent performance work on advertising campaigns. A job well done.
Caroline Abram, Founder
Caroline Abram
