Perform a digital audit of your site and/or acquisition levers to identify your margins for improvement.
A webmarketing audit is an essential step in understanding the performance of your digital ecosystem and revealing your opportunities for growth.
At Digitalised, we analyze your acquisition levers, your marketing campaigns, and your website to provide you with precise strategic recommendations and concrete actions to improve your results.
Levers analyzed
during the audit
User experience
Analysis of ease of navigation, site architecture and clarity of design.
Content marketing
Study of content relevance vs. target audience expectations and corporate objectives.
Natural referencing
Keywords, on-page, technical performance, backlinks are all elements to be tested in an audit.
Social networking
Engagement, consistency, audience... it's all about analyzing the brand's main networks.
Paid advertising
Performance analysis of paid advertising campaigns (CPC, CTR, ROI), including targeting and relevance.
Email marketing
Precise review of performance, segmentation, personalization, frequency and content.
Focus on conversion
Analysis of the conversion funnel, evaluating each key stage: data, friction, reassurance, CTAs... every element counts.
Performance and compatibility
We test the technical elements (loading, security, etc.) as well as the display on the various screens.
Key milestones
a digital audit
Collection of
needs
- Report on needs expressed
- Vision and objectives
- Workshop procedures and deliverables
- Budget estimate + planning
Framing
Digitalised
- Setting up a team of experts
- In-house workshops
- Customer workshops, questionnaires
- Strategic recommendations
Datas
analysis
- Key platforms
- Acquisition levers
- Conversion
- User path
- Comparisons, benchmarks
Content
analysis
- User experience
- Stimuli, right brain
- Content and relevance
- Reinsurance
- UX / UI
- Performance grid
Analysis
competitive
- Sector performance
- Similar issues
- Global benchmarking
- Market trends
- Sector opportunities
- Best practices
Reports and
recommendations
- Data summary
- SWOT
- Projection calculations
- Operational solutions
- Action plan
- Team briefing
Case studies
that might interest you
Do you have a question or a project?
- Expertise
- Innovation
- Reactivity
- Pedagogy