Accelerate your growth with an influence program
In B2B marketing, influence is no longer limited to celebrities or major brands. The influence programs have become essential levers for strengthen credibility and generate new qualified leads. Whether with industry experts or opinion leaders, your company can benefit from a well-orchestrated influencer strategy to boost awareness, increase customer confidence and accelerate growth. At Digitalised, We create and manage influencer programs tailored to your objectives, backed by solid partnerships and relevant influencers.
Your visibility
on engines
Targeting influencers
We analyze your industry to identify relevant influencers (opinion leaders, experts, content creators) and select those who will have a real impact on your target audience.
Strategy design
Once we've identified influencers, we create a tailored strategy that aligns your objectives with their messages, to build authentic partnerships that reinforce credibility and generate engagement.
Content distribution
We help influencers create content tailored to their platforms (LinkedIn, blogs, etc.), while ensuring that the message is consistent with your brand identity and objectives.
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Follow-up and implementation
an advocacy program
Identifying ambassadors
We start by identifying influencers and ambassadors within your network or sector. These opinion leaders must have a credible influence on your target audience and share your company's values.
Program structure
We define the program's objectives (lead generation, brand awareness, engagement) and establish clear guidelines for ambassadors, including the types of content to promote, the platforms to use and the performance indicators to track.
Activating ambassadors
Once the ambassadors have been identified and briefed, we set up activation campaigns to launch the program. This includes content creation, social media posts, testimonials and collaborative events.
Performance monitoring
We use monitoring tools to measure the performance of each action: reach, engagement, leads generated, and conversions. Thanks to regular reports, We adjust actions and optimize in real time to maximize impact.
Strengthening relations
An influence and advocacy program is a long-term investment. We continue to optimize strategies based on the results observed, and develop lasting relationships with your ambassadors so that they become trusted long-term partners.
Case studies
that might interest you
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- Reactivity
- Pedagogy