Tagging your site
Data analysis sheds light on user behavior, optimizes the site and helps you achieve your objectives. A tagging plan defines the KPIs, which are then analyzed via Google.
6. The organization
Schedules In the same way as for budgets, we deliver precise retro-schedules that are organized by sub-task Profiles We deliver «CVs» to ensure you have the best possible contact for your issues. Agility If you have internal imponderables, we are able to adapt schedules to your needs.
5. The budget
Details Each of our recommendations is accompanied by a detailed budget, with drawer proposals for each lever. Objectives We propose drawer budgets with associated objectives. We also specify budgets that cannot be separated, in order to leverage lever synergies. Granularity of issues The solutions we propose are [...]
4. Targets
Personas For each recommendation, we study your targets. We create personas that are the common thread running through our communications. Criteria Age, residence, hobbies, income, needs, motivations, consumer habits, networks, preferences, when, how...? We take all criteria into consideration. Core target We focus on the core target [...].
3. The competition
Analysis We evaluate what works and what doesn't, and use this to improve your own strategy. Added value Differentiating yourself from others is essential to success. We'll find ways to differentiate you so that you can offer [...]
2. Objectives
KPIs We determine specific, measurable and achievable indicators within a given timeframe. These are the KPIs that will determine your company's growth. Road to We identify the obstacles, tests and optimizations needed to achieve the best results. Granularity of challenges Digitalised works on all types of objectives: traffic generation, the [...]
1. Situation analysis
Your market First and foremost, we analyze your company's situation, as well as the current state of the market. Strengths and weaknesses We define your strengths and weaknesses, as well as the opportunities and threats that could affect your company (SWOT). Analytics We study your track record, lever by lever, data by data, in order to [...].
Interactions
Instagram users interact more with brands. They are 58 times more likely to engage with branded content than they are on Facebook, and 120 times more than on Twitter.
5. META GROUP
Instagram is an integral part of Meta's advertising ecosystem, meaning that Instagram ads have access to Meta's advanced personalization, formatting and targeting options, with engagement to boot.
4. STAR OF THE COMMITMENT
Instagram boasts 1 billion monthly active users and over 400 million daily active users. The platform generates 4.2 billion likes per day on over 40 billion photos published to date. It is the platform with the highest user engagement rate.