Get training from recognized experts and internalize growth marketing skills
Training in growth marketing is essential to mastering modern growth strategies. This field combines data, creativity and agility to accelerate business development by optimizing customer acquisition and retention. Find out how key skills such as A/B testing, SEO and marketing automation can boost your career and your results.
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Training levers
growth marketing
Introduction to growth marketing
Definition and key concepts: what is growth marketing, how does it differ from traditional marketing.
Traffic acquisition
Review of strategies for attracting organic traffic and paid advertising.
User activation
How to build high-performance landing pages, with ultra-efficient conversion rates.
User retention
Through levers such as email marketing and the use of automation (personalization, segmentation).
A/Btesting and experimentation
Understand the culture of testing and experimentation in growth marketing.
Sustainable growth
Learn how to maximize long-term customer value (LTV) through loyalty and upsell strategies.
Case studies
Real-life examples of companies that have succeeded thanks to growth marketing, compared with the strategies learned.
The levers studied
during training
Linkedin ads
Used more in BtoB than in BtoC, it's a powerful lever for precise targeting and business interactions.
Messaging automation
Sending programmed messages (email, whatsapp, LinkedIn, etc.) helps to achieve effective results.
Natural referencing
Natural referencing remains an essential lever, whatever the sector of activity or target audience.
Google ads
Google ads are a powerful and precise lever that can generate results all year round.
Personal branding
Less obvious depending on the company, managers' involvement in social networks can help boost sales.
Social ads
Facebook, TikTok, YouTube... each platform has its own advantages for precisely targeting future buyers.
Nuturing and CRM
Of all the levers, it's the one with the best ROI... but often the most overlooked. Essential in our recommendations.
Social media
It's not seen as a performance driver in its own right, but we know that it's a strong reassurance factor.
Are you interested in this course?
Who can benefit
for?
Anyone working in digital marketing
Without ever having received formal training
Understand the issues at stake and the various levers at your disposal
People working in agencies or for advertisers
No previous digital marketing experience required
A day to be operational in your daily actions
Framing
Digitalised
Digital marketing experts
Passionate specialists who keep abreast of the latest trends in their field.
Quality of speakers
Our trainers are entrepreneurs with extensive experience in digital techniques and dynamic growth.
Training method
Theoretical and practical training, enabling you to take concrete action the very next day.
Limited number
No more than 10 people to ensure you get the most out of our trainers.
Case studies
that might interest you
Do you have a question or a project?
- Expertise
- Innovation
- Reactivity
- Pedagogy
