The analyses carried out at Digitalised provide crucial information for improving our customers' growth.
Our commitment
Time spent, number of pages visited or revisited, sharing functionalities, average number of pages viewed, etc. are all indicators of your visitors' engagement, whether prospects or customers. They give a strong indication of the interest of your content, which should be separated according to profile (logged in, not logged in, first time visitor or not, etc.).
Where we come from
Today, there are many sources of visits: SEO, SEA, Social Ads or social media, related sites, press relations, etc. Digitalised classifies and ranks these sources to determine which ones perform best: from source to conversion.
Conversion
Dgitalised places maximum importance on the conversion tunnel, also known as the conversion funnel. Depending on the source of the visit, we define the points of friction and improvement along the entire user journey. Email, sms, call to action, pages, after-sales service... we screen all points of contact. For major players like SNCF, a 0.1% gain in conversion equates to millions of euros in sales.
Global vision
By analyzing the various elements listed above, we can draw comprehensive conclusions and answer the questions that will determine a company's growth: Is the user experience satisfactory? Does the content have an impact? Where does interest lie? etc...