Accelerate your growth with an influence program
In B2B marketing, influence is no longer limited to celebrities or major brands. Influencer programs have become essential levers for boosting credibility and generating new qualified leads. Whether with industry experts or opinion leaders, your company can benefit from a well-orchestrated influencer strategy to boost awareness, increase customer confidence and accelerate growth. At Digitalised, we create and manage influencer programs tailored to your objectives, based on solid partnerships and relevant influencers.
Your visibility
on search engines
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Follow-up and implementation
of an advocacy program
Identifying ambassadors
We start by identifying potential influencers and ambassadors within your network or sector. These opinion leaders must have a credible influence on your target audience and share your company’s values.
Program structure
We define program objectives (lead generation, brand awareness, engagement) and establish clear guidelines for ambassadors, including the types of content to promote, the platforms to use and the performance indicators to track.
Activating ambassadors
Once the ambassadors have been identified and briefed, we set up activation campaigns to launch the program. This includes content creation, social network posts, testimonials, and collaborative events.
Performance monitoring
We use tracking tools to measure the performance of each action: reach, engagement, leads generated, and conversions. Thanks to regular reporting, we adjust actions and optimize in real time to maximize impact.
Strengthening relations
An influence and advocacy program is a long-term investment. We continue to optimize strategies based on observed results, and develop lasting relationships with your ambassadors so that they become trusted long-term partners.
Case studies
that might interest you
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- Expertise
- Innovation
- Reactivity
- Pedagogy