Launch high-performance automated message strategies, via email and LinkedIn

Digitalised launches automated messaging campaigns for many of its customers, whatever the sector or company size.

After a quick needs assessment interview, we program our tools and brief our designers/editors to write your messages. The whole process is scrupulously respectful of our growth marketing rules to turn your messages into powerful business-generating levers: emails, LinkedIn and WhatsApp.

2 scenarios
for automation

1_ Contact point automation
The aim is to set up optimized automations with your tools, via strategic messages covering the customer lifecycle. Digitalised can support you with scenarios and call-to-actions.

2_ Automated prospecting
Automated messages are a powerful lever for our customers, with a high ROI. Our tools precisely target prospects, to build high-performance scenarios. We create A/B test sequences, optimizing them to perfection.

Methodology for automating
contact points

1. Defining campaign objectives
  • Clarify objectives: Identify what you want to achieve with message automation (e.g. customer acquisition, loyalty, increased sales).
  • Key Performance Indicators (KPIs): Determine the KPIs that will be used to measure the campaign’s success (open rate, click rate, conversion rate).
  • Define personas: Create typical customer profiles to personalize messages.
  • Segmentation: Divide your database into relevant segments (new customers, loyal customers, shopping cart abandoners, etc.) to offer tailored communication.
  • Decide which channels to use (email, SMS, push notifications, instant messengers like WhatsApp, etc.) depending on your target audience and objectives.

  • Personalization: Create personalized messages based on segments, using variables such as the customer’s first name or purchase history.
  • Calls to action (CTA): Add clear, motivating CTAs.
  • Tone and style: Adapt your tone to suit your audience (formal, casual, technical, etc.).
  • Customer journey mapping: Identify the key stages of the customer journey (registration, cart abandonment, purchase, etc.) and define the points where automation is relevant.
  • Automation workflows: Create automated workflows, i.e. sequences of messages sent automatically in response to specific user actions (e.g. after a white paper download, newsletter subscription, etc.).
  • Timing and frequency: Define the frequency of mailings to avoid overloading recipients.
  • A/B testing: Test different versions of messages (subject, content, CTA) to optimize performance.
  • Performance tracking: Use defined KPIs to track campaign progress in real time.
  • Continuous optimization: Adjust messages and workflows according to the results obtained.

Methodology for automated
targeted prospecting

1. Defining objectives and targets
  • Prospecting objectives : define what you expect from the operation (e.g. acquisition of new customers, making contacts, etc.) and draw up a list of KPIs.
  • You can target, for example, companies of a certain size, in a specific sector, or people with decision-making roles (CEOs, marketing directors, etc.), also based on your CRM and historical data.
  • Advanced personalization Advanced personalization: tailor message content to each segment, personalizing not only the first name, but also the audience’s specific interests, purchase history or particular needs.
  • Offer engaging and informative content (white paper, case study, webinar invitation, etc.) that address prospects’ specific concerns.
  • Add precise, attractive CTAs (appointment booking, demo request, free consultation).
  • Create workflows based on prospect actions or behaviors, across multiple channels
  • Email: the main channel for B2B prospecting, thanks to its capacity for personalization and automation.
  • SMS: can be used to send reminders or urgent messages.
  • LinkedIn/InMail: for contacts in professional environments, this channel can be effective in an automation strategy.
  • The right platform: choose a marketing automation platform that integrates with your CRM and offers advanced segmentation, personalization and workflow management features (e.g. HubSpot, ActiveCampaign, Mailchimp, Marketo).
  • Advanced automation: ensure that the platform offers the ability to trigger scenarios based on specific events (opening an email, downloading a document, visiting a product page, etc.).
  • Performance analysis: monitor KPIs in real time to adjust the campaign. If a workflow isn’t generating conversions, it can be quickly modified.
  • A/B testing: test different versions of the message to optimize performance (for example, variations on the subject line, content or CTA).
  • Interact with prospects: integrate feedback from prospects (questions, comments, etc.) into future communications to improve the experience.
  • CRM data update: add the new information collected during the campaign to your CRM for better personalization during future prospecting actions.

Do you have a question or a project?

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We precisely calculate the number of potential contacts based on your targets and criteria defined together (region, position, sector, company, etc.).

At Digitalised, we set ourselves ambitious but achievable targets. For example: contacts > leads > customers. This allows you to project the profitability of the campaigns we run.

Digitalised designs and develops personalized landing pages by sending sequence, to maximize conversion rates. We track every single user action, so we can optimize as finely as possible.

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