Monitoring and benchmarking: your competitive edge
In an ever-changing digital environment, staying competitive requires continuous monitoring and regular benchmarking. For B2B companies, these strategic tools enable you to stay one step ahead, identify new opportunities and adapt strategies to emerging trends and best practices. At Digitalised, we can help you implement a monitoring and benchmarking strategy to stimulate your growth and refine your decisions.
Digitalised provides digital growth consulting services across its customers’ entire value chain.
Our method
strategic intelligence for informed decisions
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The objectives of a
benchmark
Assessing performance
Identify where a company or product stands in relation to the competition in terms of performance, price, quality or innovation, by identifying performance gaps with the best players in the market.
Identifying trends
Observe market trends and innovations to adjust offers and strategies in line with developments in the sector. The aim is to understand the major trends so as to better adapt to future needs.
Setting goals
Use benchmark results to define realistic, measurable objectives, based on concrete data from market leaders. Then determine the relevant KPIs based on the comparisons made.
Improving customer satisfaction
Compare customer satisfaction performance with market leaders, and adjust strategies to better meet consumer expectations. All this, inspired by companies or products that offer a better user experience.
Innovating and stimulating creativity
Examine what market leaders or other industries are doing to generate innovative and creative ideas, whether for new products, services or business models.
Ensuring competitiveness
Regular benchmarking to assess the company’s long-term competitiveness in the face of changes in the industry. This makes it possible to adjust strategy, particularly with regard to the levers to be exploited.
Enhance your offering
Measure product or service quality against competitors or market leaders, and identify areas for improvement.
Case studies
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